Novus loyalty limited IPO Overview
Novus loyalty limited IPO is a SME public issue offered through a Fixed Price issue with a total issue size of ₹60 Cr. The IPO price band is set at ₹139 to ₹146 per share, and retail investors can apply with a minimum investment of ₹2.92 L as per IPO guidelines.
The Novus loyalty limited IPO opens on 17 Mar 2026 and closes on 20 Mar 2026. The IPO allotment is expected to be finalized on 23 Mar 2026, and the equity shares are proposed to be listed on BSE on 25 Mar 2026.
Investors can refer to the Novus loyalty limited IPO RHP-DRHP for detailed information. The issue is managed by Smart Horizon Capital Advisors Pvt.Ltd. as the book running lead manager, while Kfin Technologies Limited is the registrar to the IPO. Before investing, market participants often review IPO details, valuation, PE ratio, financials, and risk factors.
About novus loyalty limited
The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.
It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.
On-Premises: Installed on the client’s servers or private cloud for full data control ideal for large businesses with strict security needs.
SaaS (Cloud-based): Subscription model that’s easy to set up and manage perfect for businesses that need a quick and scalable solution.
Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico.
As of January 31, 2026, the company had around 50 personnel.
Competitive Strengths
Comprehensive Loyalty Solutions
Experienced promoters and management team
Quality assurance and quality certification
Clients in international markets
Investment Objective
Business Development and Marketing Activities including manpower hiring
General corporate purposes and unidentified inorganic acquisition