Incorporated in 2017, Groww is a Bengaluru-based fintech company that provides retail investors direct-to-customer digital investment platform that provides wealth creation opportunities to customers through multiple financial products and services.
The company offers platform to invest in mutual funds, stocks, F&O, ETFs, IPOs, digital gold, and U.S. stocks. Its mobile app is particularly popular among mutual fund investors.
Groww also offers value-added services such as Margin Trading Facility (MTF), algorithmic trading, New Fund Offers (NFOs), and credit solutions.
Business Model
Growing its customer base and
Expanding its relationship with customers
Products & Services:
Broking services which includes Stocks and Derivatives
Products which includes Mutual Funds, MTF, Credit and Groww AMC
As of June 30, 2025, the company had 1415 employees.
Competitive Strengths:
“Groww” is a well-known and preferred brand for investing across cities, towns and villages in India.
High customer retention, engagement and price in-elasticity.
Customer-friendly design for enhancing investing experience.
In-house technology stack to deliver a differentiated experience at low cost.
Entrepreneurial and ownership-driven culture
Strong execution delivering growth and profitability
