Deepa Jewellers IPO

Incorporated in 2016, Deepa Jewellers Ltd. is engaged in the retail and wholesale trading of gold and diamond jewellery, offering a wide range of traditional and contemporary designs catering to diverse customer preferences. The company focuses on sourcing, designing, and selling jewellery products including rings, necklaces, earrings, bangles, and customized ornaments crafted with quality materials and skilled workmanship. Product Portfolio: Vaddanam (waist belt), CNC machine cut bangles, gents kada, vanky(armlet), dandpatti (bajuband), gundlamala haaram (traditional neck piece), gundlamala necklace, kangan, earring, mangtika (forehead pendant), maatil (ear chain), champasaralu (ear to hair chain), jada (braid ornament), and rings. Deepa Jewellers Ltd. emphasizes purity, transparent pricing, and customer trust, operating through physical stores and distribution channels while adhering to regulatory standards and evolving jewellery market trends. As of July 31, 2026, the company's customer network spans across 13 states and 1 union territory in India with a total customer base of 373 customers, comprising of 47 jewellery retail chains and 326 standalone stores. The company use third-party mobile application namely “Deepa Jewellers Limited” to enhance their brand visibility, disseminate information and display product collections, which was commissioned by them on June 25, 2021. This application enables access to high-resolution images of selected jewellery designs to remote customers. As on July 31, 2026, they have a product portfolio of 16 products and 110 SKUs across their product categories. Competitive Strengths: Strong presence in southern market Well established customer base with long-standing relationship with jewellery retail chains and standalone stores Diverse product portfolio with varied weight ranges, designs and specialisation in vadannam and CNC machine cutbangles Established procurement network and long -standing relationship with karigars Well experienced Promoters and a professional management team with sectoral experience

Funding long-term working capital requirements towards procurement, maintenance and scaling up of inventory by the Company General corporate purposes