Incorporated in November 2013, Imagine Marketing Limited is a digital-first consumer products company.
The company offers a wide range of high-quality, lifestyle-focused consumer products at accessible price points, under its brands "boAt".
The company offers a large portfolio of mass premium lifestyle-oriented and technology-focused products at accessible price points to cater to India’s growing cohort of young, digitally native and technology and trend-conscious customers.
Products:
Audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (“TWS”), Bluetooth speakers, home theatre systems and sound bars),
Wearables (smartwatches),
Gaming accessories (wired and wireless headsets, mouse and keyboards),
Personal care appliances (trimmers and grooming kits) and
Mobile accessories (chargers, cables, power banks and other accessories).
As of June 30, 2025, the company had 553 employees across Mumbai, Delhi, Bangalore, China and Singapore.
Competitive Strengths:
One of the largest digital-first consumer product companies in India with a capital efficient history
Consistent leadership position in the large and growing audio category with leading positions in other adjacent categories
The “boAt” brand has significant brand equity, strong market positioning and a clear value proposition
Strong innovation engine driven by in-house engineering and R&D, as well as significant collaborations and alliances;
Products designed and manufactured in India, with an agile and robust supply chain
Diversified channel mix with established online channels and a sizeable and growing offline share
Professional, founder-backed management team with deep industry expertise and track record.
