adcounty media india limited IPO
IPO Overview
Adcounty media india limited IPO is a SME public issue offered through a Book Building issue with a total issue size of ₹— crores. The IPO price band is set at ₹85 per share, and retail investors can apply with a minimum investment of ₹2.72 L as per IPO guidelines.
The Adcounty media india limited IPO opens on 27 Jun 2025 and closes on 1 Jul 2025. The IPO allotment is expected to be finalized on 2 Jul 2025, and the equity shares are proposed to be listed on BSE on 4 Jul 2025.
Investors can refer to the Adcounty media india limited IPO RHP-DRHP for detailed information. The issue is managed by Narnolia Financial Services Ltd as the book running lead manager, while Skyline Financial Services Private Ltd is the registrar to the IPO. Before investing, market participants often review IPO details, valuation, PE ratio, financials, and risk factors.
About Company
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.
Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.
Business Verticals:
Advertisement Technology (“Adtech”)
Digital Marketing
As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.
Competitive Strengths:
Growth driven, global customer base (almost 47 countries)
Using a blend of technology, market research and data analytics to produce successful ad campaigns.
Supported by qualified and experienced management, KMP’s and employees.
Investment Objective
To meet out the Working Capital requirements of the Company.
To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
To meet out the Issue Expenses.