Brandman Retail Limited IPO

Established in 2021, Brandman Retail Limited distributes international sports and lifestyle brands.
The company operates through four key pillars: distribution, licensing, retail, and e-commerce. It is committed to innovation, customer centricity, and sustainability.
The company operates Exclusive Brand Outlets (EBOs) in northern India, including cities like Ahmedabad, Ambala, Dehradun, New Delhi, Jalandhar, Bathinda, Gurugram, Lucknow, and Noida. Each store meets the License Grantee's standards and primarily represents the New Balance brand under a non-exclusive distribution agreement.
The company operates two MBOs called "Sneakrz" in Bhatinda and New Delhi and 11 EBOs.
The company holds non-exclusive distribution agreements to ensure a diverse, high-quality product range for customers.
They sell online through Flipkart, Ajio, and Tata Cliq, fulfilling monthly orders.
Competitive Strength:

Experienced promoters and professional team.
Omni-channel Distribution network.
Asset light and Scalable Business Model.
Strength comes from strategic locations across North India, ensuring strong market access.
Diverse product portfolio and access to global market.
Strong Brand Synergy & Growth Potential.
Growing Consumer Base & Strong Customer Loyalty.

Funding Capital Expenditure for expansion of our New Retail Network by launching 15 Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs)
Working Capital Requirements for New EBOs and MBOs
Working Capital Requirements for Existing EBOs and MBOs
General Corporate Expenses