One of India’s most popular digital investment platforms, Groww, is creating buzz once again. In just a few days, Groww will be available in the unlisted market, opening a new door for investors eager to participate in its growth story before a potential IPO. With the increasing demand for Groww unlisted shares, investors are now closely tracking the Groww unlisted share price and the company’s future potential.
👉 Check out Groww unlisted shares here
About Groww – India’s Fastest Growing Investment Platform
Groww is India’s largest and fastest-growing digital investment platform by active users on NSE (as of June 30, 2025). It allows customers to seamlessly invest and trade across:
- Stocks
- IPOs
- Derivatives
- Bonds
- Mutual Funds (including Groww Mutual Fund)
- Other financial products
Additionally, Groww offers services like margin trading and personal loans, all built on its in-house technology stack with a simple, user-friendly design accessible via app and website.
Founding & Journey
Groww was founded in 2016 by Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh all ex-Flipkart employees. They identified that investing in India was complex, expensive, and mostly limited to big cities. Their mission was clear: make investing simple, affordable, and accessible for everyone.
Fast forward to today, Groww is a household name in investing trusted by millions of first-time and seasoned investors alike.
Customer Base – Young, Diverse, and Growing
- 47.89 million active users as of June 30, 2025
- 45% of users are below 30 years old
- 81% of users are from outside top metros (tier-2/3 towns & villages)
- 3.3 million active women investors
- 43% of new demat accounts in FY24–25 were opened on Groww
This shows Groww’s deep penetration across India and strong appeal among young investors.
Growth & Assets
- Active users grew at a CAGR of 52.74% (FY23 to June 2025).
- Over 80% of customers came via referrals/word of mouth.
- Total customer assets grew at 91.09% CAGR (FY23–FY25).
- As of June 2025, 45.41% of assets were in stocks, while affluent investors’ share of assets rose sharply.
Business Model & Revenue Streams
Groww operates as a direct-to-customer digital investment platform with a focus on:
- Brokerage & Transaction Fees (stocks, IPOs, derivatives)
- Distribution Fees (mutual funds, bonds)
- Margin Trading (interest income from leveraged trades)
- Personal Loans & Value-Added Services
Its core strengths include:
- Strong brand recall (most searched broker in FY25)
- Presence across 98% of India’s pin codes
- High engagement (65+ minutes daily usage)
- Excellent retention (77.7% over 3 years)
- Robust growth despite a brokerage hike in 2024
What Does Groww’s Entry into the Unlisted Market Mean?
The availability of Groww unlisted shares provides investors an opportunity to invest in the company before IPO listing. With its rapid expansion, young customer base, and growing assets, Groww is considered one of the most promising fintech stories in India.
Investors are already tracking the Groww unlisted share price and comparing it with expectations for its IPO valuation. Given Groww’s strong fundamentals, scalability, and customer loyalty, its unlisted shares are likely to attract significant demand.
👉 Explore Groww unlisted share price here
Final Thoughts
Groww has transformed how Indians invest bringing simplicity, affordability, and accessibility to millions across the country. Now, with its entry into the unlisted market, investors have a rare chance to become part of Groww’s growth journey before it potentially hits the stock exchanges.
If you’re considering investing in Groww unlisted shares, keep an eye on the Groww share price, market dynamics, and long-term potential. This could be one of the most exciting fintech investment opportunities of 2025.